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Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing.Or, it may refer to the average amount of time (typically minutes per hour) during the day/daypart in which viewers are exposed to advertising spots.(see also Promotional Clutter) A unit interval (e.g.Company or other organisation purchasing commercial airtime on television for promotional purposes.An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.Request for an advertisement coming directly from a users browser, as recorded by the ad server.Web server that stores and delivers online advertising to visitors at a Web site.
In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.
The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.
4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The very high popularity of MP3 and its incorporation into a large number of players, including CD and DVD players should, however, ensure MP3 longevity for years to come. Australian governments official statistical organisation responsible for conducting the census.
10-second, 15-second, 20-second, 30-second, etc.) containing a commercial message supplied by an advertiser for insertion in the transmissions of a TV channel.
Reception of off-air terrestrial transmissions by means of a collective aerial (MATV) or an individual household aerial that may be located (a) externally (e.g.